International Hospitality and Tourism Research Conference Switzerland@
HTMi Hotel School
International Hospitality and Tourism Research Conference Switzerland was held
over a two-day period in November 2012. The conference theme was ‘Preparing
hospitality and tourism professionals for challenging and changing times’
with two sub-themes: learners,
industry and educational institutions: together preparing for futures in
hospitality and tourism, and the
challenges of changing products and changing patterns of demand for hospitality
and tourism. Over the course of two days, the conference brought
together leading researchers from across the world, HTMi faculty and HTMi senior students, to discuss issues
facing the future of the hospitality, tourism and events management industries.
The conference had over thirty nationalities of young researchers in addition
to internationally renowned academics and practitioners.
opening address was given by HTMi's Head of Research, Dr Ross Tinsley with
emphasis on the importance of a well-rounded education in hospitality and tourism,
meeting industry expectations but also emphasising broader educational goals.
In the latter part of his address, Dr Tinsley emphasised the importance of the latest
generation of students as the future inheritors of the tourism industry and the
broader societies in which they exist. In this context, Dr Tinsley drew
attention to the unique feature of HTMi Conferences in that they are
student-focussed. They include a large number of students in their
audiences and devote much time to providing a forum where students at BSc (Hons)
and MBA levels can present their own research work and receive feedback from
internationally renowned researchers.
total, ten presentations were delivered to the conference by invited keynotes
and guest presenters. In addition, there was a workshop as well as presentations
by MBA and BSc (Hons) students.
keynote speakers were Prof. Mike Osborne (University of Glasgow, Scotland),
Prof. Adele Ladkin (University of Bournemouth, England) and Yves Givel (Corporate
Human Resources Directior Hyatt Hotels and Resorts International). In the first
keynote address, Prof. Mike Osborne gave a critical and thought provoking
analysis of lifelong learning and the workplace, emphasising learning for, at
and through work. Prof. Adele Ladkin presented the second keynote on the
‘people’ aspect of tourism, highlighting the trends and challenges faced by
those working in the industry and reminded us of the long terms rewards and success
to be gained in such a career.The final keynote of the day by Yves Givel
successfully brought day one of the conference to a close, with an engaging
balance of practitioner and researcher on the subject of organisational
learning, learning organisations and leadership. Additional topics presented by
speakers on day one included Future tourist villages:
where can tourism take us to? by Prof. Soile Veijola of the
University of Lapland, Finland;The
changing landscape of tourism in Northern Ireland: the potential role for
dark/political tourism to shape part of that landscapeby Prof.
Stephen Boyd of the University of Ulster, N. Ireland;Developing a sparkling wine route in South Africa: benefits to the wine
and tourism industry by Radu Mihailescu of Stenden University,
Holland; Sustainable Olympic Games:
challenges and opportunities for managers and planners by Dr Eleni Theodoraki, Edinburgh Napier
University, Scotland; Revenue management in small and medium-sized independent
properties: a new perspective by Brad Andrews, HTMi, Switzerland; Engaging local communities as
beneficiaries of socio-economic event tourism by Janet Landey, President of
IFEA Africa, South Africa; and finally,Strategy building:The role of community
engagement in the preservation of heritage sites in Plovdiv, Bulgaria by Carrie
Ann Brühlmann HTMi, Switzerland. An eloquent
summary of day one of the conference was given by Prof. Stephen Boyd.
twostarted with a workshop on qualitative data
analysis by Dr Muir Houston from the University of Glasgow, Scotland. This
was followed up byHTMi student presentations, covering such diverse
topics asthe impact of mass tourism in Barcelona and
resident perceptions and attitudes;Does customer
satisfaction with a Japanese food line encourage wider brand loyalty? A case
study of DAISHO group in Malaysia;A study of
Hong Kong consumer motivation toward travelling to Japan for the pop idol
entertainment industry; An investigation of
Chinese staff’s challenges in international communication and the important
role of language - A case study of Missions Hills, Hainan, China; andThe impact of market instability on revenue forecasting in the case of M?venpick
Hotel in Prague.
the conference was an exciting and stimulating event and presented many
opportunities for discussion and networking amongst delegates, HTMi faculty
and HTMi students.
conference papers will soon be available for viewing online
atwww.ihrcs.ch,the official website of the conference organiser,
the International Hospitality and Tourism Research Centre, Switzerland. The tenth
IHTRC Conference takes place on Thursday 25th and Friday 26th April 2013.
are keynote speakers Mr Yves Givel, Prof. Mike Osborne, Prof. Adele Ladkin and
Dr Ross Tinsley
Dr Ross Tinsley
Head of Research HTMi
International Hospitality and
HTMi | Hotel
and Tourism Management Institute | Switzerland