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| News Release May 2010 |
Hotel Branding Review - One Billion Dollar Relaunch of “Holiday Inn”
Holiday Inn is launching its biggest ever advertising campaign this week to support the $1 billion global relaunch of the brand.
The $100 million “Stay You” campaign is designed to show how guests can relax and be themselves when staying at a Holiday Inn or Holiday Inn Express. It coincides with the final stages of the Holiday Inn relaunch, a G$1 billion investment across more than 3,300 hotels worldwide. Due to complete by the end of 2010, over 2,200 hotels have already been relaunched, creating a more contemporary image, increasing quality and driving consistency at Holiday Inn brand hotels globally.
The relaunch focuses on the things research shows matter most to guests - a modern hotel with efficient, friendly service and a great night's sleep. The programme includes extensive staff training, a refreshed guest room and bathroom, custom scents and sounds and new signage with the redesigned logo.
For more on this story and over a thousand current news stories about what is happening across the global hospitality Industry read “ Hospitality Times Leading the News", produced and updated daily by HTMi Hotel and Tourism Management Institute Switzerland.
To read this leading hospitality Industry Newsreel, clickwww.ehospitalitytimes.com
Ian Larmour, Director, HTMi, May 2010
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